Felix de Rouville

Initiated a complete audit of retail, teams, structures and procedures to reposition Lancel Boutiques in the luxury market.

Responsible for 25 Boutiques (B2C)

• Optimizing boutique performance, customer relations and service quality (definition of commercial goals and incentives, H.R., customer relations, organization)
• Reviews of boutique management and standard operating procedures (sales repositioning, optimizing efficiency through operational and logistical audits and IT systems)
• Implementation of a charter of service quality (sales teams quality service control, benchmarking boutiques through sales, customer relations, presentation and realignment in luxury market)
• Recruitment - Training and development of a fleet of 180 managers and sales teams
• Facilitation of formal communication channels between sales and management, harmonizing information workflow, inculcating corporate pride and confidence in teams and management echelons
• Coordination of new Boutique projects in France and introduction of new store concepts
• Definition of budgets, goals and workflow
• Commercial analyses of sales in boutiques (K.P.I.)

Lancel Website

Augmentation of client base by 25% through client relations and implementation of a results-focused culture

Responsible for 82 sales points (B2B)

• Client prospection in targeted market
• Management of client portfolios and relations
• Launching new Collections, product valorisation
• Seminars, training
• Introduction of a database to analyse the structure of sales point sales
• Initiation of commercial action plans

Lancel Website

Promoted from an internship to a permanent position and later to client relationship management

• Market investments, research, follow-through support for German companies seeking business partners, wholesalers and retailers in France
• Client promotion in business forums, trades salons, presentations and seminars
• Management of client relations, networking
• Liaison with the Vermarktungs Hilfe Programm, French and German Ministries of Economy and the Bundesländern
• Composition of regular reports, advertisements and client documentation
• Management of the Chamber’s website and promotional material

• Team Management
• Multi-tasking
• Working in a small environment

Chassay Website